AAA 2023: PHILIPPINES TAKES CENTER STAGE
The renowned Asian entertainment award show gears up for its grand Philippine debut.
In a monumental move that underscores the Philippines’ increasing prominence in the
international entertainment industry, the esteemed ASIA ARTIST AWARDS (AAA) is set to
dazzle audiences in the heart of Bulacan.
This year, the Philippines proudly takes center stage as it hosts the prestigious AAA on
December 14, 2023, at the iconic Philippine Arena, one of the world’s largest indoor venues.
The ASIA ARTIST AWARDS, an event often dubbed Asia’s Oscars and Grammy Awards is a
distinguished South Korean award-giving institution, that stands as a beacon of excellence in
the Asian entertainment sphere. Since its inception in 2016, the AAA has consistently
celebrated the best the region offers in terms of film, music, television, and digital content.
Over the years, the AAA has recognized the talents of K-pop legends BTS and EXO, as well as
trot singer Lim Young-woong, and actors Lee Jung-jae and Lee Seung-gi. Hallyu personalities
Park Bo-gum and Im Yoon-ah were among the first recipients of the prestigious Asia Star
Award. Since then, the AAA has also feted new blood, such as aespa and IVE. With its rich
history of honoring established icons and spotlighting emerging talents, the AAA offers a
panoramic view of Asia’s dynamic showbiz scene. The sixth edition of the awards ceremony
was a grand affair held on December 2, 2021, at the KBS Arena in Seoul, with the charismatic
duo of Leeteuk and Jang Won-young taking on hosting duties. Their undeniable chemistry was
on display once again when they returned for the seventh edition on December 13, 2022, at the
Nippon Gaishi Hall in Nagoya, Japan. As of this writing, it remains to be seen if they will return
for a third time or not. Beyond the radiant spotlight and red carpet moments, the AAA serves a
deeper purpose. It acts as a venue for fostering collaboration and cultural dialogue among
artists from different Asian nations. By facilitating these interactions, the AAA plays a vital role in
shaping the future of entertainment in the region. It also promotes cross-cultural understanding,
and champions the global proliferation of Asian pop culture.
In a significant development leading up to this year’s ceremony at the Philippine Arena, PULP
Live World President and CEO Mr. Vernon Go, along with PULP Live World’s Vice President
and COO, Ms. Happee Sy-Go, met with the AAA’s top brass at Shangri-La The Fort in Taguig
City, Metro Manila. This landmark deal was finally made official last August 14, 2023, in the
presence of StarNews CEO Mr. Bahg Junechul, TONZ Entertainment’s CEO Mr. Kuk Byoungjin,
and its General Manager Ms. Kim Serin. The contract signing set the stage for the 2023 ASIA
The Philippines, with its rich tapestry of cultural traditions and fast-growing entertainment sector,
is the perfect backdrop for this year’s AAA. Of late, Filipino artists have consistently enchanted
audiences worldwide, making it an epicenter of talent that resonates globally.
The 2023 ASIA ARTIST AWARDS is more than an awards ceremony. It symbolizes art’s
potential to bridge societal gaps, transcend borders, and unite people under the banner of
creativity. As December 14 approaches, the anticipation is palpable. The Philippines is gearing
up to roll out the red carpet for South Korea’s brightest stars, ensuring an unforgettable evening
of celebration and camaraderie.
The 2023 ASIA ARTIST AWARDS marks the first time the Philippines will host such an event. It
was made possible through the efforts of StarNews and the Philippines’ one and only trailblazer
in live Hallyu events, PULP Live World.
For the latest news on the event, including the star-studded lineup of artists, fans are
encouraged to follow PULP Live World’s official social media channels and website.