March 22, 2022, Tuesday – Rising South Korean artist Seori will be releasing her forthcoming 5th digital single, “Can’t Stop This Party” on March 22nd at 12AM ET for a global facing release with ATISPAUS and 88rising. She will also be holding her first international online press showcase the same evening, on March 22nd at 8:00PM KST featuring a live performance and artist Q&A with worldwide press and fans in attendance.
The new all-English song is a hypnotizing, moody pop and R&B track written by Seori and globally acclaimed writers Chloe Angelides, Joseph Bryn Kearns, Treyshun Campbell. Produced by Joseph Kearns, the song features Seori’s gentle but charismatic vocals over a piano intro that seamlessly blends into a melancholy, lo-fi beat. The song describes the theme of a never-ending party- which stereotypically would be associated with an up-tempo rhythm and high energy- but instead cheekily slows the beat down in a charming and unique way that creates a new, fresh feeling for the audience.
Like a never-ending network, the song lyrics describe her feeling trapped with frustration and stress from an almost-lover who couldn’t return her feelings. She describes feeling hurt and betrayed by a loved one and is overwhelmed with bitterness with the past.
To escape the heartbreak, she finally breaks free by exploring a party she does not want to leave. She sings about running away from painful past memories that haunt her, so far that she metaphorically feels that she is on another planet. Though she is getting the relief she needs, her distortion of reality is blurred and distorted by the spiraling party. By focusing less on the past and not worrying about the future, she discovers cathartic relief by letting go of her bitter emotions and dancing her feelings away in the present moment.
Like taking a breath of air after feeling suffocated, the song will allow listeners to escape the everyday stresses to another world through her healing music.
VEVO named her as the only South Korean artist for their DSCR Artists to watch in 2022, while NME awarded her as one of the Emerging Artists to Watch for 2022. Seori was the first female Korean artist to perform on Grammy’s Global Spin series.
Seori is featured on the track “Warriors“ with Warren Hue for Shang-Chi and the Legend of the Ten Rings: The Album, executive produced by 88rising. She also made her debut stage performance at 88rising’s “Head in the Clouds” Los Angeles Music & Arts Festival last year in front of 30,000+ in-person audience with thousands more watching from the livestream- leaving a lasting impression for fans all around the world.
“Can’t Stop this Party” will be released through 88rising on March 22nd and available on Spotify, Apple Music, and other music platforms around the world. The music video to follow on Seori’s and 88rising’s official YouTube channel.
Seori is building a world of her very own. It’s atmospheric and intimate, the hallmarks of the Korean singer-songwriter’s genre-defying sound. Her music exists somewhere in the space between fantasy and reality, an enigmatic fusion of soft R&B and alternative pop.
Born Baek Sohyun, Seori was writing and composing her own material at 19 years old, but it wasn’t until she launched her YouTube channel in 2019 that she started to gain the attention of global audiences, thanks to the popularity of her cover videos, which went viral in South Korea. These soothing takes not only boosted her confidence as a singer but also helped Seori make a name for herself online, where she cultivated a dedicated following. The Seoul-based artist released her debut EP “?depacse ohw” in May 202. The six tracks, each written and composed by Seori in a mix of Korean and English, contain her ruminations about life and escapism.
Seori has since gained support from the likes of BTS, Stray Kids, and more.
Founded in 2015, 88rising has long been a champion of Asian and Asian American talent, stories, and culture. The company has gone from a leading record label to a transformative media company and is now the most recognized pan-Asian music company in the world and a leader in music, media, and events celebrating Asian culture. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in the Clouds Music & Arts Festival), the first to have an Asian R&B artist top the Billboard charts (Joji), and the first to launch an all-Asian, multi-genre music radio channel with SiriusXM in December 2020. The brand recently announced a first-look deal with Sony Pictures TV in January which allows 88rising to continue their mission of creating stories that center around Asians and Asian Americans through the development of scripted series across all platforms for Sony Pictures TV
ABOUT THE WRITERS
Trey Campbell is a Grammy Award-winning songwriter & vocal producer hailing from North Carolina. He is incredible with melody, lyric, and concept across all genres—known to some as the ‘artist whisperer’. Trey has most recently worked with Majid Jordan, John Legend, Chloe x Halle, H.E.R., and Amber Mark. He kicked off 2021 with 3 Grammy nominations, two times in the ‘Best R&B Album’ category, plus a nod in the ‘Best Reggae Album’ category– for his works on Giveon, John Legend, & Skip Marley. Trey also co-wrote the fan-favorite and now certified GOLD single “Gut Feeling” ft. HER on the Grammy Award-winning artist, Ella Mai’s debut #1 R&B Album. He’s had previous releases on VanJess (“High & Dry”), Hailee Steinfeld (“End This L.O.V.E.“), Gallant (“Sharpest Edges”), THEY (“Tell Me” ft. Vic Mensa). He has upcoming releases with Demi Lovato, Luis Fonsi, Kelsi Ballerini, and Tiana Major9.
L.A.-based singer-songwriter Chloe Angelides combines pop, rock, R&B, and electronic elements, delivering penetrating lyrics of heartbreak and longing with her versatile voice, which swoops from high-pitched and breathy to powerful and husky.
Born in Reston, Virginia in 1992, Angelides got her start as a singer; her first credited appearance came in 2013 on EDM artist Steven Swartz’s “Survivor.” The following year she broke into the music industry as a songwriter and producer, going on to pen hot tracks for big artists like Ciara, Jason Derulo, Selena Gomez, Demi Lovato, and Ariana Grande. Meanwhile, she carved out a parallel career as a featured vocalist on such tunes as Pitbull’s “Sexy Beaches,” Felix Cartel’s “Ready for Love,” Lunchmoney Lewis’ “Whip It,” and R.City’s “Make Up” — all of which she also co-wrote. Her biggest success came in 2019 when she featured on Ekali and Illenium’s emotive EDM ballad “Hard to Say Goodbye,” which remains one of her most popular tracks. She launched her own solo career in 2020, and after a string of singles on her own label, including “Ex WiFi” and “Crickets,” her debut album, Friends Who Failed at Love, was released in 2021.
Joseph Bryn Kearns
Based in West London, Joe Kearns is a songwriter and producer who has worked on multi-platinum selling and BRIT nominated projects. Working with some of the world’s biggest artists and songwriter talents,
Starting his career at Mark Knopfler’s studios, British Grove, Joe has gone on to become a writer/producer with a broad & coveted skillset spanning vocal production, engineering, arranging, and project management. Recently Joe exec-produced and co-wrote Ellie Goulding’s latest album including singles ‘Sixteen’, ‘Love I’m Given’ & ‘Slow Grenade’.
Further credits feature a host of international artists such as Zara Larsson, Lauv, Trevor Daniel, Griff, Monsta X, Seeb, John K, Nina Nesbitt, & Au/Ra and his recent collaborations include many A list writers such as Justin Tranter, Leland, Caroline Ailin, Chloe Angelides, Kamille.