An Uncontainable Anticipation for the New Hey Moonshine Music Video

It’s not easy to ignore the noise that this up and coming southern blues rock and roll band is making. A few months ago, we heard that Hey Moonshine was signed under a major record labelViva Records. This is no small feat, especially for a three-year-old band. But we are not surprised. We have seen the potential and progress of this eight-piece band. In fact, it’s quite easy to see that this band is going places.  They are pretty unique compared to other bands. They incorporate a harmonica, two female backup vocalists, and three guitars in their tunes, giving their music a heavy yet soulful, gospel feel. Also, Hey Moonshine’s songs have a recurring themepeace, love and harmony. This is a very good move when it comes to branding.


Anyway, after they got signed, they released a single titled “We’ll Break This War,”  which got a lot of attention. Not only was the tune very catchy; its release was also very timely, considering the growing global panic at that time due to various threats by militant countries.  


When Hey Moonshine announced that they were making a music video, the general reaction was, “Yeah, sure.” Another music video made by another rock band. But Hey Moonshine released the details of this music video and it was certainly apparent that this was nothing ordinary about it at all.


When the band announced that the video will be directed by Arvin “Kadiboy” Belarmino, it caught everyone’s attention. Widely known as Director Kads, he is a well-loved, multi-awarded, and internationally acclaimed independent film director.  He is known for films such as Nakaw (Best Director at the Short and Sweet Film Festival 2017 in Hollywood, California; Best Fiction Film at the 3rd Minikino Film Festival in Jakarta Indonesia; Best Short Film at the Gawad Urian Awards; and Feather of Excellence at the Festival de Cine Paz in Mindanao); Kyel (Best Director and Best Film at the Pelikultura Film Festival); The Death of Pablo (exhibited in Cinema Rehiyon 2016; QCinema International Film Festival Philippines 2017; and North Luzon Film Festival 2018 in Isabela, Philippines) and Kadena (Independent Achievement Awards in New York City). He also directed the music video of the song “Against the Ropes” by Typecast which was nominated as Best Music Video in the Myx Music Awards 2018.


This is a big deal in itself. But then, Hey Moonshine also announced an assistant director in the person of no other than Sigfried Barros Sanchez. Direk Sig is a veteran director of films and music videos.  He is known for movies such as Magtanggol (Special Jury Prize for Social Change at the European-Philippine Film Festival in Italy; and the Audience Choice Award at the International Film Festival 2016 in New York); Ang Mga Kidnaper ni Ronnie Lazaro (Best Film at the 1st  Sineng Pambansa Film Festival in Davao City); Huling Biyahe (Grand Jury Prize at the 2nd Sineng Pambansa Film Festival and was nominated for Best Screenplay and Best Director at the Gawad Urian Awards); and Tsardyer (nominated for Best Picture, Best Director, Best Screenplay, Best Cinematography, Best Musical Score and Best Supporting Actor at tge Gawad Urian Awards. He is also known for the music videos of “Hari ng Sablay” by Sugarfree (Best Music Video at the Awit Awards); “The Day You Said Goodnight” by Hale; “Tollgate” by Hale; “Gitara” by Parokya Ni Edgar; “Till They Take My Heart Away” by Kyla; “Okey Lang” by Shamrock, and “Anghel” by Stonefree.


But the surprises did not stop there. Hey Moonshine also revealed that Raul Morit is one of the actors in the film. And this is very timely as the veteran actor had recently just won an award for Best Actor for his roles in Tubero at the Independent Shorts Awards in Los Angeles, California.  He has won awards for Gone at the Saint Benilde Film Festival; Mea Culpa at the Pelikultura Film Festival; and Incenco at the Cineberde Film Festival.


Erlinda Villalobos is also in the music video. She is best known for her role as Manang Biring, for which she was also nominated as Best Actress. She had also won as Best Actress for her role in Ang Laswa ni Lola Mame


Other actors appearing in the music video are Coleen Perez (Cardinal Best Actress 2018 for her role in Dapithapon; Most Promising Kapuso Star 2016; PMPC Star Awards for Movies 2015; New Movie Actress of the Year Nominee for her role in 1st ko si 3rd; and Best Breakthrough Performance by an Actress Nominee for 1st ko si 3rd) and Bodson Lefroi Reyes (Joseph and the Amazing Technicolor Dream Coat as “Joseph” and New Yorker in Tondo as “Tony.” It also features two upcoming child stars Florianne Jessiepink Besa and Matthew Pineda.


With those announcements, the anticipation towards the music video was clearly hyped.  It is clearly one of the most awaited music video launches of the year. But finally, the date of release of the video is almost upon us. “We’ll Break this War” will be launched on February 8, 2020 at El Chante MNL in Poblacion Makati. Aside from Hey Moonshine, the show will also feature performances by two other Viva ArtistsBrisom and Benny Bunny Band. It will also feature two of Redhorse Muziklaban’s 2020 FinalistsSwitchblade Manila and Molay.  Finally, up and coming funk act Watashiwats will also be preforming at the launch.


The music video will be available for streaming on social media on February 12, 2020.